Cella helps you decide what to open, what to hold, and what to pair by using the wines in your SmartCellar account.
Most wine advice is generic. It can recommend a region, a grape, or a famous producer, but it does not know what is already available to you. Cella is designed to answer from your own collection.
Free plan. No card required. Web and iPhone app.
Cella is built for moments when a collector has a real decision to make. Ask what to open with dinner, which bottles are ready, what should be held, or how to think about a group of wines entering the same drinking window.
SmartCellar keeps AI features close to your cellar details, so recommendations can be checked against the bottle information you entered or enriched. It is designed to help with decisions, not replace your judgement.
Free accounts include Cella chat and wine enrichment limits, with higher allowances available on paid plans for collectors who use the assistant regularly.
Filters are excellent when you know exactly what you are looking for. Conversation helps when the question is softer: something mature but not too expensive, a white wine for seafood, or a bottle to open before it declines.
AI wine advice should be treated as guidance. Vintage variation, storage condition, personal taste, and occasion all matter. Cella is a useful assistant for narrowing choices and surfacing context, while leaving the final decision with the collector.
Collectors often want to understand a choice, not only receive one. Cella can explain why a style may suit a dish, why a bottle might need more time, or what differentiates two wines in the same cellar.
The product is built around real cellar moments: adding a bottle, checking where it lives, deciding what to open, and saving what happened afterwards.
Create a bottle record manually or scan the label, then review profile details before saving.
Track the cellar, rack, shelf, case, fridge, bottle count, purchase price, and merchant context.
Filter by readiness, colour, region, quantity, value, or tasting history, then ask Cella when the choice is not obvious.
Record ratings, notes, occasion, photos, and whether the wine deserves a place in the cellar again.
Cella is designed to start from the wines in your SmartCellar account, so the answer can consider your bottles, quantities, readiness, and tasting history rather than only generic wine advice.
Yes. Cella can help narrow what to open, hold, or pair using cellar records you have added to SmartCellar.
No. SmartCellar treats AI as guidance. Vintage variation, storage, personal preference, and the occasion still matter, and the collector keeps the final decision.